I learnt to talk when I was three.
Curiously, though, this skill has only been sought after recently.
Soon after HumourScope opened its doors, podcast hosts got in touch.
Meanwhile — on the back of my hit Substack, Brands & Humour — The Drum asked me to write their monthly ‘Funny Matters’ column.
Since then I’ve done interviews, written numerous articles and delivered keynote speeches internationally.
Here’s an overview:
2026
9th April: Communications Breakdown: KitKat wasn’t the joke we hoped for, The Drum.
2nd April: Only a fool would run a funny ad just once a year... and for a fake product, The Drum.
12th March: Keynote speech at the inaugural Swiss Comms Conference 2026, Zurich, Switzerland (above).
6th March: Why Burger King needs McDonald’s to be funny, The Drum.
6th February: American advertising needs to rediscover its sense of humor, The Drum.
21st January: Scruffy ads feel more human than perfect ones ever could, The Drum.
15th January: 63 Print Advertisements That Used Humor And Creativity To Make Their Competitors Look Boring: Interview with [an] Expert, Bored Panda.
2025
30th December: Ads were funny again in 2025. I hope it’s a sign of things to come, The Drum.
12th November: Of course funny B2B ads work. Especially if your product is boring, The Drum.
5th October: Spoke on The Drum podcast: Three Types of Humour.
2nd October: Bournville shows how to use fools wisely in advertising, The Drum.
1st October: Keynote speech on AI, Humour & Advertising at Export Up!, Riga, Latvia
25th September: Panel discussion at The Drum Live, London (above).
10th September: Freud, Mother and a splat of gull poo. Why these funny IKEA ads work, The Drum.
6th August: The ads the succeeded Succession: separating serious people from the f**king dopes, The Drum.
7th July: Curb Your Enthusiasm’s JB Smoove on why he’s launching his own ad agency, The Drum.
17th June: Interviewed at the Cannes Lions, France (above).
4th June: Cannes Lions now rewards humor. Great. But why the cringe focus?The Drum.
1st June: Interviewed in The Brand Age, Turkey.
13th May: Arousal relief, the new Lynx Effect. Inspecting funny ads about smelly unmentionables, The Drum.
10th April: Oat milk isn’t funny, so why is Oatly funny?, The Drum.
1st April: The formula behind the perfect April Fool’s Day stunt, The Drum.
18th March: 3 reasons why brands should create ads that make people laugh, The Drum.
2024
16th December: Should brands be laughing all the way to the food bank?, The Drum.
8th December: Interviewed in Ir Nauda, Latvia.
6th November: Interviewed on Just Branding podcast: Humour in Branding.
16th October: Seminar on humour and marketing at WPP Steam, Marathon, Greece (above).
15th October: Ignite talk, on the evolutionary basis for humour, at WPP Steam, Marathon, Greece.
25th September: Keynote at Baltic Brand Forum, Riga, Latvia (below).
28th August: Interviewed in Delfi Bizness, Latvia.
17th June: Interviewed on the Storythings podcast: Caught up on Cannes.
25th April: Interviewed on the MediaCat UK podcast: Comedy, Tragedy and Humour.
11th April: Interviewed by The Subtext, US.
2023
27th July: Interviewed by Sonder & Tell.
3rd July: Interviewed on the Brand Gravity podcast: Humor in Branding, US (below).
2022
27th December: Interviewed on the What Gets Measured podcast: The Power of Humor in Marketing, US.
7th October: Interviewed on the Branding Matters podcast: How to Create Connections through Humour, Canada.
20th August: Interviewed on the Let’s Talk Branding podcast: The Power of Humor for Brands, Belgium.