Life’s complicated
So at HumourScope®, I make it simple.
You have just three training sessions to pick from: each one is designed to help you win more customers for your product, or buy-in for your ideas.
And that’s it.
What’s more, if you’re dissatisfied, you have a full money-back guarantee.
Questions? Just hit this little green button and interrogate me mercilessly.
1: Lunch & Learn
A general overview of how humour works in comms.
You get stacks of examples, showing best and worst practice and the core theories that explain these. You come away with a solid knowledge of how to take the first — or next — steps in increasing your customers through using humour wisely and well.
I finish with an unlimited Q&A, so you can ask me anything, for however long you want.
Happy HumourScopers: Iress, Papier, Weavr.
2: Best Practice, Worst Practice Deep-Dive
In advance of the session I thoroughly research your marcomms. This includes [any] humour use, looking atyour category, proposition, product, brand and audience.
I present ‘best practice, worst practice’ in a session that can last up to a day: you get stacks of examples. We examine how best to optimise humour so we make it work best for you in your particular comms. We identify all necessary safeguards to decrease and/or eliminate all possible risks to your brand and business.
I finish with an unlimited Q&A, so you can ask me anything, for however long you want.
Happy HumourScopers: HSBC, Nando’s.
3: Deep-Dive +
Humour Handbook
In advance of the session I thoroughly research humour use, looking at your category, proposition, product, brand and audience.
I present ‘best practice, worst practice’ in a session that can last up to a day: you get stacks of examples.
We examine how best to optimise humour so we make it work best for you in your comms.
We identify all necessary safeguards to decrease/eliminate all possible risks to your brand, business and marketing.
I finish with an unlimited Q&A, so you can ask me anything, for however long you see fit.
Following the session you get a Humour Handbook, recapping all the key points of the session as they apply to your proposition, product, brand and audience. This means you have an easy-to-use handbook in your marketing for the months and years ahead.
Happy HumourScopers: Nando’s, Tele2, Three.
