Life’s complicated
So at HumourScope®, we make it simple.
You have just three training sessions to pick from: each one is designed to help you cut through with humour.
And that’s it.
What’s more, if you’re dissatisfied, you have a full money-back guarantee.
Questions? Just hit this little green button.
1: The Humour Toolkit
The ever-popular Toolkit is an accessible introduction to humour in ads, content and on social. It’s normally about 1.5 hours long with an unlimited Q&A session afterwards.
It includes an exploration of the core humour mechanisms, an analysis of why and how humour works, and a look at dos and don’ts. Plus there are stacks of examples, such as this wonderful ad for very, very opaque stockings. Looking for a launchpad to use humour effectively? On a limited budget? You’ve just found your solution.
Happy HumourScopers: HSBC, Iress, Papier, Weavr.
2: The Humour Masterclass
This is a deeper-dive into how to use humour well and the issues surrounding best practice. Filled with exercises, games, and thought experiments, it’ll not only give you a strong theoretical grounding but, most importantly, a practical grounding too.
What’s more, a week after the session, you get a full Humour Handbook, tailored to the main points of the session, and recapping the answers to any questions that you raised.
This normally runs for half a day. We look at lots of gems, including this lovely bit of social bantz from Wendy’s.
Happy HumourScopers: Allied Irish Banks, Harley-Davidson, Tele2.
3: The Enhanced Masterclass
This in-depth training programme looks at what you've explored in funny comms so far (if anything) and tailors the sessions exactly to you, your customers and their comms.
This is followed up by a number of training sessions which look at your specific challenges and how they can be overcome. It’s precise, tailored and, above all, relevant. What’s more, you get a bespoke Humour Handbook, so you have a guide to refer to tomorrow, next week or in September 2037 — if, that is, we’re not all robots by then.
Happy HumourScopers: Nando’s, Tele2, Three.
