Life’s complicated
So at HumourScope, we make things simple.
You have just three training sessions to pick from: each one is designed to help you cut through with humour.
Each session can be modified in three ways:
— Your specific brand needs
— Your specific brand channels
— Where you’re sitting on the AI spectrum
And that’s it.
Questions? Just hit this little green button.
1: The Toolkit
The Toolkit is an accessible introduction to humour in ads, content and on social. It’s normally about two hours long with an unlimited Q&A session afterwards.
It includes an exploration of the core humour mechanisms, an analysis of why and how humour works, and a look at dos and don’ts. Plus there are stacks of examples, such as this wonderful ad for very, very opaque stockings. Looking for a launchpad to use humour effectively? You’ve just found it.
Happy HumourScopers: HSBC, Iress, Papier, Weavr.
2: The Masterclass Toolkit
Think of this as the basic Toolkit but with added pens, sketchpads and tonnes of exercises. Oh, and bring your brain: you’ll be using it.
How coherent are all your comms efforts? To what extent are they — and should they be — reactive or proactive? And, most of all, how do you keep the fresh ideas coming?
This can run for half a day or one full day. We look at lots of gems, including this lovely bit of social banter from Ryanair.
Happy HumourScopers: Allied Irish Banks, Harley-Davidson, Tele2.
3: The Strategic Masterclass
People often think of humour tactically, but an increasing amount of research shows it can work strategically — especially with brands in controversial categories (automotive, fast food, oil and gas etc.)
You’d like an insider’s insight into what they’re doing, why, and how you can do it yourself. And why not? Using humour is part of the reason VW — among other global brands — has become so huge.
Happy HumourScopers: Nando’s, Tele2, Three.
