Three courses
Let’s face it: life’s complicated enough.
So you have just three courses to pick from: each one is designed to help you cut through with humour.
Each course can be modified in three ways:
— Your specific brand needs
— Your specific brand channels
— Where you’re sitting on the AI spectrum
In the words of the old Burger King slogan: have it your way.
1: The Lunch & Learn
Is it right for you?
You’ve been using humour for a while in your comms and are still finding your feet. Or — to continue the metaphor — you’re just dipping your toes in the water.
The super-popular Lunch & Learn is an and accessible introduction to humour and how it works in marcomms.
It includes an exploration of the core humour mechanisms, an analysis of why and how humour works, and a look at dos and don’ts.
Clients include: HSBC, Iress, Papier, Weavr.
2: The Masterclass
Is it right for you?
You’ve got a strong creative team and are producing a lot of content over multiple platforms. But you need guidance.
How coherent are all your comms efforts? To what extent are they — and should they be — reactive or proactive? And how do you keep the ideas coming?
Think exercises and lots of participation. Bring your brain: you’ll be using it.
Clients include: Allied Irish Banks, Harley-Davidson, Tele2.
3: The Strategic Masterclass
Is it right for you?
You’re typically a heavyweight in your category with multiple agencies. Your comms are many and varied.
You’re keen to find out how to use humour strategically as well as tactically. You can see how successful it is for brands like IKEA, McDonald’s and PaddyPower, so you’d like an insider’s insight into what they’re doing, why, and how you can do it yourself.
Clients include: Nando’s, Tele2, Three.
