What you get

In the first six weeks of the campaign, five million people watched the ad on YouTube, with 73% of people saying they liked it.

The business result?

YouGov commented, “Three’s brand health score has been on an upward trend over the last year; with the success of this campaign it shows no signs of stopping.” The BrandIndex analysis showed awareness of the brand maintained a high level while brand consideration went up.*

2 —

Using humour as a tool to drive your sales.

WPP wanted to win more pitches. They felt like they were coming across as (in their words) ‘over-rehearsed robots’.

The business result?

I worked with them in spring of 2024.

In the autumn of that year, despite business challenges, WPP “saw an improvement in new business with wins from Amazon, Johnson & Johnson, Kimberly-Clark and Unilever.”* Their performance in the pitch itself — as well as their proposals — would have doubtless contributed to this success.

3 —

Using humour to unlock employee engagement.

Allied Irish Banks (AIB) have an extremely good pension package for their 8,000 employees. The snag? People just weren’t contributing enough to it.

I created an internal campaign for them.

The business result?

Among the employees who opened the internal emails, 86% increased their pension contributions*. This went way beyond our predicted metrics.