Any of these ring a bell?

1.

‘Our last marketing campaign performed dismally.’

Bad results are embarrassing, but don’t beat yourself up about it: in saturated industries standing out can feel impossible, especially when everyone is saying the same thing. Humour, when used well, can bring you distinctiveness, warmth and increased sales.

Clients:

2.

‘Too many people — good people — are leaving.’

Signing too many leaving cards? When people leave internal culture suffers, and employee engagement can drop if teams feel disconnected or uninspired. Humour, when used well, can dramatically improve your teams' mood and, ultimately, productivity.

Clients:

3.

‘Our site/app visits are going steadily south.’

Fewer visits, fewer inquiries: it’s the last thing your team wants. Many businesses struggle with creating a relatable and warm brand that customers feel connected to, especially in more serious industries. If a product is bought by humans, it helps to have an expert human advise you.

Clients:

4.

‘Our LLM is great for funny ideas in terms of quantity… but quality?’

You’re happily using AI but doubts are creeping in. You need a strategy to ensure you ask the right prompts and, critically, to pre-empt the prompts of your competitors. Funny AI-generated ideas are massively inconsistent, too, so you need someone to judge your outputs.

Clients:

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