Three Courses

This is me doing a seminar on humour in marketing at WPP Stream, in Greece, in October 2024.

Afterwards, about half of the guests came up to me to ask me questions. This is the identical photo.

Three courses

Life’s damn complicated.

So you have three courses. Each course can be modified in three ways:

— Your specific brand needs

— Your specific brand channels

— Where you’re sitting on the AI vs. human-generated spectrum

Have it your way, as Burger King used to say.

So

* Sources: Presentation by Nils Leonard, Uncommon, Most Contagious, London, 2nd December 2025; Snickers: Miller, James: ‘How Fame made Snickers’ You’re Not You When You’re Hungry’ campaign a success’, Campaign, 26th October 2016; Ryanair profits https://www.macrotrends.net/stocks/charts/RYAAY/ryanair-holdings/revenue.