Every marketer wants to double the bang for their marketing buck.
If this includes you, read on.
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Instead of $10m, you’d get an ROI of over $20m.
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Instead of $100m, over $200m.
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(You get the idea).
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How do you do this? By using humour.
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A study of 1,500 ad campaigns showed that brands that run humorous campaigns get over 100% more ROI compared with non-humorous campaigns*.
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What’s more, this applies to both B2C and B2B campaigns.
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The trick is, of course, using humour effectively and safely.
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Here’s where I can help you.
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I’m an expert in this field, with 25 years’ experience in marketing and an MA investigating humour. I provide 100% expertise and 0% fluffy nonsense.
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And these are the kind of brands I work with:
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They’re nice people. And they say nice things like:
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‘What Paddy Gilmore doesn’t know about humour and business, frankly, isn’t worth knowing,’ — John Lyon, CEO, Wilkins Harley-Davidson.
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Cheers, John.
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I can help you boost your marketing ROI, make your social media really engaging or help you win pitches.
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If you want to find out how, just book a free 30-minute consultation, here.
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And if you want to see the kind of results I’ve got for big brands, like Three, Nando’s and WPP, just pop here.
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Humour, eh? It’s a serious business.
Many brands I work with — such as HSBC, Weavr or Iress — start working with me on the back of a workshop or masterclass.
You learn loads, and you come away with a toolkit you can use immediately.
For each one, I include a satisfaction guarantee.
In other words: unhappy with the outcome? You get a full refund.
It’s as simple as that.
* IPA Databank (for profit cases only 2012-2022, reporting a ROMI figure n=95 humorous n=116 non-humorous), analysing 1,500 advertising campaigns.