Turn funny into money.

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This is a story about cows, trampolines, and you.

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Let’s start with you.

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If you work for a brand, it’s highly likely you want to get the biggest ROI possible.

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…But how?

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Making funny ads and content might work. It’s been conclusively shown that humorous ad campaigns deliver over 100% more profit than non-humorous campaigns*.

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So you’ll turn your ROI of, say, £10 million into £20 million.

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This is why humour is used by McDonald’s to advertise milkshakes, showing a cow on a trampoline.

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So here’s an idea:

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A centre-of-excellence for using humour in your marketing.

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…A place where you can get strategic and creative help, or guidance if you’re creating ideas with AI.

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…All created by a leading authority in the field, Paddy Gilmore.

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…Using expertise developed with — and for — these global brands:

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“What Paddy Gilmore doesn’t know about humour and advertising, frankly, isn’t worth knowing,” says John Lyon of Harley-Davidson.

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John, you’re making me blush.

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Let’s make your ads and content more entertaining.

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Above all, let’s make your brand more profitable.

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Welcome to HumourScope®.

Is Humour Right for Your Brand?

You might be trying to create a funny Instagram post with AI or dreaming up a global campaign. To find out if humour’s right for you, just take The HumourScope® Quiz.

It’s quick, easy, and a damn sight more fun than doing your taxes.

* IPA Databank of 1,500+ advertising campaigns, 2012-2022, reporting a ROMI figure n=95 humorous n=116 non-humorous.